Sugar is a sustainable clothing and lifestyle brand founded by the Helsinki-based PR agency Sugar Helsinki. We launched our brand in summer 2017 with a repertoire of seven products.

Sugar’s ideology is based functionality, sustainability and aesthetics.

All of our products are designed in collaboration with talents we believe in, and they are manufactured from high quality sustainable materials.

By making small-scale collections we make sure that we produce just the right amount in order to minimize our ecological impact. All of our packaging is also made out of sustainable materials.

We believe in fearlessness, and changing the world by making conscious choices.